Meet the Team
At the heart of our brand is a team of dedicated sportspeople who live and breathe the game. With decades of combined experience across cricket and hockey, we understand what athletes need.
Aaron
Founder & Head of Hockey Operations
Aaron is a dynamic all-round sportsman with nearly two decades of hockey experience. A powerful batsman for Norwich Bystanders Cricket Club, Aaron is well known for his ability to smash boundaries. He also brings deep roots in the local hockey scene, having enjoyed success playing for the University of Essex, Norwich Dragons, and Harleston Magpies. His lifelong passion for hockey drives our commitment to creating gear that performs under pressure.
Aidan
Operational Manager and Brand Strategist
Aidan serves as captain and wicketkeeper for Norwich Bystanders and brings leadership both on and off the field. After competing in the Essex leagues as a youngster, he rekindled his love for cricket when he moved to Norfolk. In the last few years Aidan has built a reputation as a gritty opening batsman who has anchored many important innings for his side. With a sharp eye behind the stumps and a deep understanding of grassroots sport, Aidan ensures our products meet real-world demands.
Harry
Head of Community Liaison and Cricket Operations
Having made his debut at just 12 years old, Harry is a seasoned cricketer with nearly 200 senior wickets. After starting his career at Grimston as a youngster, Harry rose through the ranks to captain the Sunday 1st XI. On Saturday’s he has become a fixture of Bircham CC playing in Division Two of the Norfolk Cricket Alliance. Harry’s deep understanding of club cricket helps keep our gear grounded in the needs of everyday players—from local legends to rising stars.